Search Engine Marketing

 

• What is Search Engine Marketing?

Search Engine Marketing is a best Strategy of Digital Marketing in which the website increase the website ranking and check the good results about domain authority and get more engagement and traffic of and audiences on Search Result Page.The main goal of SEM is to drive traffic to your website through Search Engine and Keep you ahead of your competitors .SEM is Combined with Search Engine Optimization but SEO is involved in paid ads whereas SEO is Focus on Organic Results.

Components of SEO

Paid Search Ads (PPC)

The most important components of SEM is paid search ads these ads appear on the search engine result page when a users search for specific keyword these components can be broadly divided into three part of Categories On Page SEO, Off Page SEO and Technical SEO Lets breakdown each other components.

On Page SEO

On Page SEO can all the taken directly for targeted audiences for visibly of website to optimize of there content and structure This helps search engine understand your sites content and improve your content experiences key on page SEO component include

Keyword Research & Optimization

Identify relevant keyword for your targeted audiences and them user website title heading meta description it important to balance keyword using natural to avoid keyword stuffing these keyword should be incorporated strategically into the website content

Title Tags

The title tag is the one of the most important factors it should be contain the targeted keyword and ideally be under 60 character.

Meta Description

The meta description provide a short summary of snippet of webpage content that appear below the title tag in search engine it provide user with a preview of what the page is about helping them decide to whether to click on the link.